About Us

The Travel Retail Training Specialists

Meeting the challenges of unlocking revenue and optimising customer experience

The retail industry is evolving at a pace never seen before. Consumers are adapting to an ever emerging digital world that merges online and offline customer experiences. The brands and retailers that will grow in these changing times are those that are quick to adapt and focus on the development and training of their workforce. 

The Institute of International Retail understand these challenges and work with trade organisations, associations, brands and retailers to develop training course and programmes to assist them in their growth. 

Our commitment

We’re committed to provide world class retail courses and professional development communities that:

  • Drive the implementation and consistent application of professional standards
  • Engages and upskills employees to drive revenue
  • Improves retention and ability to attract talent
  • Delivers globally recognised and transferable qualifications
  • Optimises the customer experience and customer satisfaction

Our Partners

The Institute of International Retail is delighted to work with leading trade organisations in delivering industry lead training course and online communities. 

Our Team

Derek Hghes
Derek Hughes​ Managing Director
Derek Hughes is Principal of 180 Degrees, a solution based Retail Consultancy with over 25 years of hands-on Retail experience. Derek was CEO and founder of Hughes & Hughes, a founding Director of Insomnia Coffee Company and founding Director of the Bord Gais Irish Book Awards.
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Niamh Tighe Marketing Executive
Niamh oversees the development and implementation of the academy's marketing strategy. Having graduated with a BA (Hons) in Business Studies & Marketing along with an Executive Diploma in Strategic Digital Marketing, Niamh is now completing a MSc in Digital Marketing.
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Jane Carroll Insights and Product Development Executive
Jane is responsible for overseeing product development, managing product insights, while implementing brand design. As a graduate of Product Design with Design Innovation, Maynooth University, Jane has also recently received her Professional Diploma in UX Design with the UX Design Institute.
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Sheila Downes Head of Enrolment
Sheila Downes is an experienced course consultant with a history of working in the higher education industry and has been involved in developing and delivering online education and training. She has a diverse skill set and has many years experience working with multiple e-learning platforms.
John King
John King Chief Technical Officer (CTO)
John King is a global keynote speaker, technologist and founder of two online startups including a global online marketing university. His diverse skills in marketing, technology systems and e-learning platforms have been leveraged by leading companies in the leisure, hospitality and retail industries.
Milena Pereira Instructional Designer
Milena has a number of years experience creating training and educational content for academic and corporate projects in South America. Graduated in Pedagogy and Media Studies, with a MSc in Communication and specializations in Marketing (USA) and in Business (Ireland), Milena, a global professional now oversees the development and implementation of IIR's industry lead training courses.
Dee Bowman
Dee Bowman Head of Business Development
Dee oversees the development and implementation of a growth strategy within the global travel retail eLearning market. With a background in business development and marketing in the luxury and international retail sector, Dee has a clear commercial orientation driving revenue & sales growth.